"Competitive Analysis; What the Books Don't Tell" Position your Brand!

Books and colleges often echo the strategies and competition of yester-years without taking the often hard and very real look at what the business climate is today. Competition is often acknowledged and left for later reference. In this workshop, Matt will explore the many ways to shift your perspective to gain market share, improve customer interaction, understanding what really matters. This isn't for the surface - this workshop will drive changes in your business; no matter how small or large or what industry you're in. And please bring your questions, there will be a time for some real time help and advice. Matt will explore what information you can get from your competition and how to apply to every area of your business.

About the Presenter:
Matt Ryczek, COO Idea House & Co. is our presenter. Matt has built a reputation of a no holds barred strategist for some of the newest start-ups and industry leading brands. Serving on numerous boards and mentoring hundreds of business owners, Matt's experience is rivaled by few. He has built his 13 year career on challenging what most accept as truth in the business world and helped his clients find success.